Optional Farrier Pro Features

Optional FarrierPro Features That Turn “Just Software” Into a Full Shop Partner

Every farrier runs a little different.
Some of you just want the chaos off your calendar so you can “Just Show Up & Shoe.”

Others are building clinics, teaching, selling tools, running associations, or juggling a whole crew.

That’s why FarrierPro has a solid core (scheduling, reminders, client messaging)… and a whole toolbox of optional features you can turn on when you’re ready.

This post walks through those optional add-ons and, more importantly, how they actually help you make money, save time, and keep the industry sound.

1. Website & Funnels: Unlimited, So You’re Never Boxed In

Tired of sending people to a Facebook page and hoping they find the right info?

With FarrierPro, you can build:

• A simple farrier website (about, services, contact)

• Booking funnels that walk new clients through your process

• Clinic / event sign-up pages

• Association sponsorship pages

• And more… all with unlimited funnels behind the scenes.

Need one page for new client requests, another for show shoeing inquiries, and one just for clinics?
Done. No extra per-funnel fee. No tech degree required.

2. Payment Integrations: Get Paid Faster, With Less Awkward Chasing

You work hard under horses. Getting paid shouldn’t be the hard part.

FarrierPro supports optional payment tools like:

• QR Codes – Let clients scan and pay on the spot

• Pay Links – Text or email a payment link right from the system

• Products & Inventory – Track pads, shoes, handmade tools, treatments, etc.

• Payment processors: PayPal, Square, Stripe, Deposyt

Whether you’re taking deposits for a big barn day, selling a set of handmade tools, or catching up on an overdue invoice, these tools keep the money side organized and fast—without needing five different apps.

3. Google Business Tools: Reviews & Business Phone in One Place

Your Google Business Profile is one of the first places new clients look.

FarrierPro’s optional Google tools help you:

• Request reviews automatically after appointments

• Track who left a review and who still needs a nudge

• Use a business phone number that can call, text, and route messages into your system

More good reviews = easier to fill a route with your ideal clients (and say no to the constant last-minute fire drills).

4. Social Media Scheduler: Share Once, Show Up Everywhere

If you’re trying to post in spare minutes between barns… you know how that goes.

FarrierPro’s optional social media scheduler lets you plan and track content for:

• Instagram

• YouTube

• TikTok

• Facebook

• LinkedIn

• Pinterest

You can:

• Batch a week’s worth of posts in one sitting

• Track basic metrics for each platform so you see what’s actually working

• Keep your name in front of clients and associations without living on your phone

Think: hoof health tips, before/after resets, show announcements, tool drops, clinic promotions—handled in one hub.

5. Smarter Client Management: Tags & Smart Lists

When your book fills up, the real problem isn’t “more clients.”
It’s “which clients, where, and when?”

FarrierPro’s optional Client Management tools give you:

• Tags – Label clients by:

  • Area / barn

  • Discipline (barrel, dressage, ranch, etc.)

  • Route day

  • Special needs (therapeutic, heavy corrective, “always needs extra time,” etc.)

• Smart Lists – Create dynamic groups like:

  • “All Tuesday North Route Clients”

  • “Performance horses due in the next 2 weeks”

  • “Clinic attendees who haven’t rebooked”

With tags and smart lists, you’re not flipping through a notebook wondering who’s due where. The system keeps it straight for you.

6. Courses: Turn Your Knowledge Into An Asset

If you:

• Teach clinics

• Mentor apprentices

• Run a school or association

…FarrierPro’s optional Course tools let you organize:

• Video lessons

• Written content & PDFs

• Testing / quizzes for students

You can build a structured learning path—anything from “Hoof Care Basics for New Owners” to “Advanced Forging & Shoeing” and have it all in one place instead of scattered across YouTube links and email threads.

7. Memberships & Communities: Keep Your Best People Close

Some of you are building more than a route—you’re building a community.

FarrierPro’s optional Memberships include:

• Cohorts – Time-bound groups (e.g., a 6-week apprentice cohort)

• Communities – Ongoing memberships (e.g., client education club, association members). This gives you a private space without being ruled and regulated by Meta or without being subject to social media rules, banned content, and the whims of the algorithm.

• Client Portals – Private login areas for:

  • Clinic handouts and videos

  • Invoices and appointment history

  • Special announcements and event info

This is perfect for farrier schools, associations, trainers partnered with you, or farriers who educate horse owners and want a professional, organized hub.

8. Calendars: More Than Just “When’s My Next Stop?”

Beyond regular appointments, you might be juggling:

• Clinics

• Shows

• Association events

• Team schedules

• Family time and travel

FarrierPro’s optional Calendar tools help you manage:

• Event calendars – Public or private, for clinics and demos

• Team calendars – When you have multiple farriers or helpers

• Calendar blocking – Protect time outside of appointments so your whole life isn’t “first come, first served”

Your time is the most valuable thing you’ve got. These tools keep everyone from stepping all over it.

9. Automations: Newsletters, Texting & Notifications That Actually Follow Through

Most farriers want to stay in touch with clients. The problem is finding the time.

Optional Automations inside FarrierPro can handle:

• Newsletters – Hoof care tips, route changes, upcoming events

• Texting – Reminders, weather reschedules, “I’m running 10 minutes behind”

• Notifications – Internal alerts so you (or your team) never miss a new lead or request

You set the rules once. The system taps your clients on the shoulder so you don’t have to.

10. Unlimited Funnels & Domains: Room to Grow Your Ideas

As your business evolves, you might have:

• A main farrier brand

• A separate brand for tools

• A clinic/education brand

• An association or side project

FarrierPro supports unlimited funnels and domains, so you can:

• Run multiple brands from one backend

• Test different offers or markets

• Keep everything organized without paying per-project fees

More flexibility, less “Do I really want to pay for another site for this idea?”

11. Gather Better Info: Assessments, Forms, Surveys & Quizzes

Guesswork is expensive. Data is not.

FarrierPro’s optional gather-info tools let you build:

• New client intake forms (horse history, vet info, barn details)

• Assessments & quizzes (hoof health, owner readiness, “Is your horse due?” style tools)

• Surveys (post-clinic feedback, association satisfaction checks)

The result? You walk into barns better prepared, make better decisions, and build better services.

12. Blog: Share What You Know, Build Trust While You Sleep

Your blog is where you can:

• Update clients about competitions, shows, and clinics

• Share hoof health education in your own words

• Highlight success stories and case studies

• Post industry updates or association news

This positions you as the knowledgeable, steady pro in your area—not just “someone who does feet.”

13. Online Store: From Anvil to Online Sales

Farrier work often comes with side skills:

• Handmade tools

• Custom hoof stands

• Clinic merch

• Branded hats and shirts

With FarrierPro’s optional online store tools, you can:

• Create your own store to sell handmade tools

• Or integrate with a Print on Demand store to sell merch without stocking inventory

So when someone loves your hammer, apron, or hat and asks, “Where can I get one?”—you’ve got a real answer.

Build the Setup That Fits Your Business

You don’t have to use every option on day one.

Think of FarrierPro like a well-built toolbox:

• Start with the core tools: scheduling, reminders, client messaging

• Add optional features as your business grows—websites, payments, routes, education, memberships, stores

When you’re ready, we’ll help you pick the add-ons that make the most sense for your business, your routes, and your goals.

👉 Want to see how these optional features could work in your setup?
Book a quick demo at FarrierPro.com and we’ll walk you through it—no pressure, just straight talk and real examples from the field.